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Aaj Tak and Republic TV most watched on voting and counting days of Delhi elections

Except for the number one position, the rest of the pecking order of top five Hindi channels was different on voting and counting days and during the week

Aaj Tak and Republic TV were the most viewed news brands during the high-pitched Delhi assembly elections, in the Hindi and English news genres, respectively.

Viewership data released by industry body BARC India shows that the two channels topped their categories among the core TG on the day of voting on February 8, counting day on February 11, and during the whole week — which is Week 6 of BARC.

The core TG is the target audience widely used and accepted by the industry. BARC India makes viewership data public on their website largely on the basis of this core TG. For the Hindi news genre, the TG is HSM (U+R): NCCS All: 15+ Individuals and for the English news genre, the TG is All India (U+R) : NCCS AB : Males 22+ Individuals. For English, they have also considered data for mega cities as the market.

Aaj Tak retained the top position not only during Week 6 but also on voting and counting days. The channel maintained the lead by a significant margin. Weekly viewership of the channel was 35% more than the No. 2 channel. On voting day, this gap was as big as 60%. On counting day, Aaj Tak’s viewership was 30% more than No. 2 news channel ABP News.

Except for the number one position, the rest of the pecking order of the top five channels was different on voting and counting days and during the week.

Voting day:

Channels

15+

HSM

08-02-2020

Imp'000

Hindi News

1,37,820

Aaj Tak

25,190

India TV

15,694

Zee News

14,974

ABP News

14,569

News18 India

14,835

Republic Bharat

14,758

News 24

5,546

News Nation

7,660

TV9 Bharatvarsh

4,823

Tez

4,201

Vote counting day:

Channels

15+

HSM

11-02-2020

Imp'000

Hindi News

2,06,633

Aaj Tak

39,407

ABP News

30,805

India TV

22,437

News18 India

21,424

Zee News

21,111

Republic Bharat

17,829

News Nation

10,258

NDTV India

7,768

News 24

7,041

Tez

6,804

Week 6, 2020:

Channels

15+

HSM

2020W 6

Imp'000

Hindi News

8,90,403

Aaj Tak

1,46,179

ABP News

1,08,032

News18 India

1,01,566

India TV

99,364

Zee News

98,654

Republic Bharat

85,769

News Nation

47,501

News 24

35,813

TV9 Bharatvarsh

33,491

Tez

31,298

Republic TV topped the English news genre in both all-India market and mega cities during Week 6, on voting day and counting day. The channel was leading the all-India market with a huge margin. The viewership of Republic TV was three times more than the No. 2 channel on counting day.

However, in mega cities, Republic TV got a tough competition from Times Now and India Today TV.

Voting day:

AB Male 22+, India

08-02-2020

Channels

Imp'000

English News

528

Republic TV

146

Times Now

91

India Today Television

76

NDTV 24x7

60

CNN News18

44

DD India

29

Mirror Now

25

BBC World News

16

WION

14

Times Now World

13

 

 

AB Male 22+, Mega Cities

08-02-2020

Channels

Imp'000

English News

199

Republic TV

54

Times Now

49

India Today Television

33

NDTV 24x7

21

Mirror Now

8

WION

7

CNN News18

6

News X

6

Times Now World

6

Counting day:

AB Male 22+, India

11-02-2020

Channels

Imp'000

English News

1,189

Republic TV

597

Times Now

193

India Today Television

96

NDTV 24x7

77

CNN News18

77

Times Now World

39

Mirror Now

29

BBC World News

26

DD India

22

WION

14

 

 

AB Male 22+, Mega Cities

11-02-2020

Channels

Imp'000

English News

326

Republic TV

110

Times Now

77

India Today Television

40

NDTV 24x7

29

CNN News18

19

Mirror Now

16

DD India

11

India Ahead

8

Times Now World

7

Week 6, 2020:

AB Male 22+, India

2020W 6

Channels

Imp'000

English News

3,373

Republic TV

1,141

Times Now

664

India Today Television

415

CNN News18

263

NDTV 24x7

258

DD India

146

WION

111

Mirror Now

106

Times Now World

103

BBC World News

102

 

 

AB Male 22+, Mega Cities

2020W 6

Channels

Imp'000

English News

1,111

Republic TV

280

Times Now

275

India Today Television

197

NDTV 24x7

83

WION

64

CNN News18

53

Times Now World

43

Mirror Now

42

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