Zee5, the digital entertainment destination from Zee Entertainment Enterprises Limited, has announced an exclusive partnership with Eduauraa, a premier digital learning platform.
Zee5, via this partnership, has taken a strong step forward in creating purposeful content for its viewers across the nation. The partnership was launched at an event in Delhi, which was attended by Ramesh Pokhriyal 'Nishank', Union Minister of Human Resource Development and Punit Goenka, MD and CEO, Zee Entertainment Enterprises Ltd., Tarun Katial, CEO, Zee5 India and Akanksha Chaturvedi, Founder and CEO, Eduauraa.
Pokhriyal during his keynote said, “My congratulations to Zee5 and Eduauraa for showing great foresight in bringing education to a streaming platform. I am sure that the digital transformation of education will provide easy access to content and democratise education for masses. It should be our endeavour to see more innovation in the learning ecosystem that will allow each child to discover his strengths and abilities and fulfil his dreams in a digital world.”
India has the world's largest school-going population between the age bracket of 6-17 with over 310 million students. Zee5 and Eduauraa join hands to democratise education by giving world-class quality education content at an affordable price, empowering over 310 million students.
Goenka said, “Education is the most important pillar of any economy. If the education of this country can be revolutionised, then every individual can be empowered to improve their standard of living, thus having a trickle up eﬀect and in turn positively impacting the development of our country. Zee5's initiative with Eduauraa is our ﬁrst step towards giving back to our extended family by delivering purposeful content at an affordable price.”
Katial said, “Our larger vision at Zee5 is to be able to build a rich repository of purposeful content across genres that makes a Zee5 subscription an investment for an individual to enjoy content viewing anytime, anywhere. With Eduauraa on board, we want to create purposeful content and address the educational needs of the young students across the country. Quality education should be accessible to one and all, irrespective of age, gender, ﬁnancial capabilities, and their place of stay. In most cities, a signiﬁcant amount of household income is today spent on private coaching, irrespective of the child's grade. Eduauraa coming on board with Zee5 will help us strengthen our education content portfolio. With our wide reach across the country, including metros, tier II cities, tier III towns and villages, we hope to provide quality education to children in an engaging way at no extra cost.”
The partnership will provide students of class 6th to 12th standard across diﬀerent boards, including ICSE, CBSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu), in English and Hindi. Concept-based learning as per board-wise syllabus will be delivered through interactive video lectures using innovative and interactive methods that explain each and every topic or concept.
Chaturvedi said, “Having studied at great institutions, I realised that India can be transformed if superior quality education can reach every child. The challenge was that world-class education was expensive and only the rich could aﬀord it. We believe technology could be used as an enabler to eliminate all barriers and transform the way education is consumed. In Zee5 we found a partner with a similar vision. With a philosophy of empowering children and playing catalysts to equal opportunities, Eduauraa was created with a vision to democratise education by using technology, making premiere quality education reach every corner of India at an aﬀordable price.”
With Eduauraa coming on board, Zee5 will continue to invest in technology to better the overall consumer journey onto the platform by making the app user-friendly and intuitive.
Zee5 subscribers would be able to access Eduauraa through an in-app integration. As part of the introductory offering, Zee5 will offer Eduauraa free for six months for new users who would subscribe to the annual pack and register themselves on or before March 31, 2020. Eduauraa on Zee5 would be available in Hindi and English.
Some of the segment-leading features would include multiple options to learn and excel such as interactive animation videos, e-books, and practice test papers, English-learning segment, which is valuable for people across all age groups, content to prepare for competitive exams such as civil services, banking and railways, team of IITs, IIMs and other professors who are responsible for the quality check of the content, and Eduauraa Proﬁciency Quotient, Eduauraa Assistant, virtual classroom and mentor service.