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White Rivers Media gets digital marketing mandate of Times Network’s English entertainment channels

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

Full-service digital creative agency White Rivers Media is now the social media and digital marketing partner for Times Network’s English entertainment channels.

As per the mandate, White Rivers Media, founded in 2012, will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now. The account will be handled from the agency’s head office in Mumbai.

Shrenik Gandhi

Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media, said, “Times Network is known for disruptive marketing. Each of the channels within its English entertainment cluster has created a distinctive niche for itself. With our digital and creative understanding, as well as our MarTech and social prowess, we see this as a great opportunity for effective storytelling — one where content, technology, and data come together to help the channels reach out to their respective audiences.

White Rivers Media, founded in 2012 by Shrenik Gandhi and Mitesh Kothari, is based in Mumbai and Delhi. In the last seven years White Rivers Media has worked with reputed brands such as Red Chillies Entertainment, Dharma Productions, T-Series, Balaji Motion Pictures, ALTBalaji, Zee Studios, Viacom 18, Sony Entertainment Television, Aditya Birla Money, Gatsby India & MEA, Dun & Bradstreet, Cholamandalam and more.

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