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The Economic Times Digital launches exclusive video web series ‘ET Catalyse’

The video series features half-hour episodes that will engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of brand, marketing and digital medium

Business news platform, The Economic Times online, has announced the launch of ‘ET Catalyse’, an exclusive web video series powered by Times Internet that will bring together some of marketing’s sharpest minds for engaging discussions on marketing, brand building, digital strategies and relevance of media metrics.

Hosted and moderated by The Economic Times Digital Editor, Deepak Ajwani, the video series features half-hour episodes that will actively inform and engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of brand, marketing and digital medium. The first featured Manish Sinha, CMO, Sterlite Tech; Nikhil Rastogi, Marketing Director, Dyson India; Sheema Vohra, MD, Sartha Global Marketing and Puneet Gupt, COO, Times Internet Limited.

ET Digital Editor and ET Catalyse host Deepak Ajwani said, “At ET Digital, we have actively engaged with business leaders, subject matter experts and the most successful entrepreneurs who have contributed to the country’s economic growth and development. With ET Catalyse, we wanted to bring together brand creators, marketing experts and digital evangelists to share their wisdom over a conversation.  This series will focus on gaining their thoughts on how to be smart and efficient at brand building, marketing and effective ROI at communication spends.”

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