Neeraj Bassi, Managing Partner and Chief Strategy Officer of Publicis India, has called it quits. Highly placed sources in the industry confirmed the development with BestMediaInfo.com.
Bassi is serving his notice period till March 2020. He had joined Publicis India in November 2018 and was based in agency’s Delhi office.
He joined Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Prior to going independent, Bassi was Chief Strategy Officer at Cheil India.
Bassi has worked with some of the top market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Ogilvy, JWT, McCann in India and abroad. He has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India and APAC), AMES, WARC, etc.
With over two decades of professional experience, Bassi has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.