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IRS 2019 Q3: All India ranking released; Dainik Jagran, TOI lead Hindi and English dailies

Malayala Manorama remains the largest read regional daily in the country

MRUC (Media Research Users Council) today announced the release of full and complete data for IRS 2019Q3, this includes data for Andhra Pradesh.

In view of sample shortfall in Andhra Pradesh, MRUC had released IRS 2019Q3 data (on December 27, 2019) without Andhra Pradesh, as a result the industry had to refrain from comparative analysis and from publishing their all India numbers/rankings. With AP data also updated in Q32019, IRS users will now be able to publish their all India numbers, and trend studies with previous two quarters of IRS 2019.

The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019.

Dainik Jagran remained the No. 1 daily despite a significant drop in its average issue readership while The Times of India topped English dailies. Malayala Manorama remained the largest read regional daily in the country.

Average Issue Readership (AIR) in 000s in 2019

Publication

Q1

Q2

Q3

Change over Q2

Change over Q1

Dainik Jagran (Main)

20256

18146

17496

-3.58%

-13.63%

Dainik Bhaskar (Main)

15405

15333

15426

0.61%

0.14%

Hindustan (Main)

18422

15716

14563

-7.34%

-20.95%

Amar Ujala (Main)

10184

10163

9694

-4.61%

-4.81%

Malayala Manorama (Daily)

9776

9623

8981

-6.67%

-8.13%

Daily Thanthi

6572

6874

7198

4.71%

9.53%

Rajasthan Patrika (Main)

7546

7231

6785

-6.17%

-10.08%

Lokmat (Main)

6083

6063

6231

2.77%

2.43%

The Times Of India (Main)

5645

5789

5821

0.55%

3.12%

Eenadu

6723

5973

5313

-11.05%

-20.97%

Total

106612

100911

97508

-3.37%

-8.54%

Total Readership (TR) in 000s in 2019

Publication

Q1

Q2

Q3

Change over Q2

Change over Q1

Dainik Jagran (Main)

73673

72559

70430

-2.93%

-4.40%

Dainik Bhaskar (Main)

51413

52111

52622

0.98%

2.35%

Hindustan (Main)

54696

52866

51308

-2.95%

-6.19%

Amar Ujala (Main)

47645

47066

44797

-4.82%

-5.98%

Malayala Manorama (Daily)

17480

18091

17849

-1.34%

2.11%

Daily Thanthi

24054

24916

25758

3.38%

7.08%

Rajasthan Patrika (Main)

18040

17816

17476

-1.91%

-3.13%

Lokmat (Main)

19702

20443

21765

6.47%

10.47%

The Times Of India (Main)

15234

16126

16986

5.33%

11.50%

Eenadu

15674

14326

12891

-10.02%

-17.76%

Total

337611

336320

331882

-1.32%

-1.70%

 

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