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iProspect India bags paid media mandate of Max Bupa

The agency will handle the health insurance company’s entire gamut of paid media duties from its Delhi office

iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the paid media mandate of Max Bupa Health Insurance, the health insurance company.

As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties. The agency bagged the account following a multi-agency pitch.

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Rubeena Singh

Rubeena Singh, CEO, iProspect India, said, “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”

Anika Agarwal, Director and Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance, added, “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a true data-driven marketing organisation and continuing to deliver the best return on investment for our marketing initiatives.”

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