FMCG major CavinKare has announced the appointment of Akshay Kumar and Ileana D’Cruz as the latest brand ambassadors for its hair colour brand Indica that gave a new definition to Indian hair colour segment by introducing 10-minute hair colouring in 2008.
Indica with an innovative platform of 10 minutes has become popular in Southern India market and is framed to be a formidable player in the hair colour segment across India. The product portfolio comprises a range of no ammonia hair colors like Indica Easy – first-of-its-kind “Do it Yourself” 10-minute Shampoo Hair Colour; Indica Crème – 10 minute Crème Hair Colour and Indica 10 minute – the only 10-minute powder hair colour. This has made Indica to be a super-fast and super-easy solution for the consumers. Indica hair colour is also available in multiple shades across the country.
Venkatesh Vijayaraghavan, Director and CEO, Personal Care and Alliances, said, “Indica has been growing rapidly over the years and is in the verge of accelerating its growth further. We are happy to have talented and recognisable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values by making them the ideal embodiment of the imagery of the brand. The ideal blend of style, youthfulness, and innovative performances makes Akshay Kumar and Ileana D’Cruz the right choice for being the face of Indica Hair Colour.”
Actor Akshay Kumar said, “I am delighted to have been associated as the brand ambassador for Indica Hair Colour which is part of CavinKare. The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family where the hair colouring could be done in 10 minutes. With myself and Ileana’s association with the brand, we would together strive to make this brand popular across the country by letting them know about the goodness of this product and its usage.”
Actor Ileana D’Cruz said, “I am very happy to be associated with the CavinKare family and Indica Hair Colour. Indica has such a great variety of hair colours and it takes just 10 minutes to put it on without the need for a bowl or a brush. With our association, we hope to reach all customers pan India by spreading the message of feeling youthful and also giving the right confidence for them to move ahead in life.”
Launched in 1995, Indica Herbal hair colour has the goodness of five herbal ingredients that colours hair safely and effectively. In 2009, brand Indica was relaunched with the consumer insight and innovation of 10 minutes and thus Indica 10 minutes herbal hair colours was born.