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Ajay Khanna is Chief Marketing Officer for Amway India

Khanna is with Amway from 1998. He will continue to be based in Gurugram and will report to Anshu Budhraja

Ajay Khanna

Amway India, the direct selling FMCG company, has announced the appointment of Ajay Khanna as the Chief Marketing Officer for India. Khanna has over 24 years of experience in the FMCG and telecom industry and has taken over the reins from Sundip Shah, former CMO, who is moving on to embark upon an entrepreneurial journey after spending nearly three decades in the corporate world. Khanna will continue to be based in Amway India’s headquarters in Gurugram and will report to Anshu Budhraja, CEO, Amway India.

Budhraja said, “We are delighted to name Ajay Khanna as the new head of the marketing function. Ajay with his deep understanding of India’s dynamic marketing environment, as well as the direct selling industry, has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories. I am confident that his vision and experience will help propel Amway to even greater heights in India. I would also like to thank Sundip Shah for his commitment and leadership over the last six years and wish him good luck in his entrepreneurial journey.”

Commenting on his appointment, Khanna said, “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally and I am excited to take on the reins of marketing in this crucial phase. The evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth. I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights.”

An Amway veteran, Khanna joined the organisation in 1998 and worked in various capacities. His successful trajectory includes leading growth of the Homecare/Personal care, Agriculture and Insurance categories before taking on the Category Head role for Nutrition and Wellness in 2014. Armed with a deep understanding of India’s direct selling industry as well as the dynamic consumer landscape, Khanna has been instrumental in driving growth for Amway’s nutrition brand Nutrilite, and consumer durables in addition to driving effective collaborations with the company’s direct sellers and cross-functional teams. Under his leadership, Amway has engineered many successes such as the Nutrilite campaign with a brand ambassador, the best-in-class Amway Queen (cookware) launch, successful foray into Herbals through the Nutrilite Traditional Herbs range as well as into the Consumer Durables segment.

Khanna completed his Bachelor’s degree in commerce from Sri Ram College of Commerce and Master’s in Business Administration from Birla Institute of Management Technology before starting his career in marketing with a leading telecom organisation where he worked for three years prior to joining Amway India.


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