Zeel restructures premium and regional clusters

Zee Entertainment Enterprises (Zeel) has restructured its premium and regional clusters. The company made the announcement in a communication sent to its employees.

In premium cluster, the company has aligned Zee Cafe SD/HD with &Flix SD/HD/&Prive HD. Living Foodz SD/HD has been integrated with Hindi HD cluster to strengthen and monetise the business opportunities in the premium segment.

Tushar Bansal, Executive Cluster Head - Sales (Premium Cluster), will manage the integrated bouquet of Hindi HD/Living Foodz SD/HD nationally.

Shweta Pai, National Head - Sales, will lead Zee Cafe SD/HD along with &Flix/SD/HD/&Prive HD.

To expand the scope of business in regional markets and maximise on the existing and future business potential, Zeel has made following changes in regional cluster.

Rajnish Gupta - In addition to the current portfolio as Principal Cluster Head-Sales of Zee Marathi SD/HD, Talkies SD/HD, Amagi, Yuva and Network Slots, Gupta will also be responsible for Zee Telugu/Cinemalu, Zee Keralam and 24 Taas/Kalak.

Sanjoy Chatterjee - As Principal Cluster Head - Sales, for Entertainment boquet (Zee Bangla SD/HD/Bangla Cinema/Sarthak) and News boquet (24 Ghanta/Odiya/Bihar & Jharkhand/Hindustan/Salaam/Rajasthan/Amagi-Regional News), Chatterjeewill additionally be responsible for managing Zee Punjabi.

Subsequently, Manju Arora, National Head - Sales, Zee Sarthak, will also lead the national portfolio of Zee Punjabi. The Corporate team of Zee Sarthak will be responsible for Zee Punjabi as well.

Manoj Jagyasi - As Executive Cluster Head - Sales of 24 Ghanta/24 Taas/Kalak/Bihar & Jharkhand, Zee Hindustan, Zee Salaam, Zee Rajasthan & Amagi-Regional News, Jagyasi will also be responsible for Zee Odiya and Zee Bangla HD nationally. In addition to current alignment with Chatterjee, Jagyasi will be aligned with Gupta for 24 Taas/Kalak.

The retail team of Sarthak/Zee Odiya in Orissa region will report to Manju Arora and Manoj Jagyasi for their respective channels.

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