Global iconic and ethical beauty brand The Body Shop has launched its first-ever TVC with Shraddha Kapoor as the new brand ambassador, aiming to reach consumers across the length and breadth of India.
This is the brand’s first ever TVC worldwide. Conceptualised by Publicis, it features the British Rose range of bath and body products, which is also the best-selling and most favoured range in India.
The brand has established its position as an environment friendly, cruelty-free and sustainable brand. With this, it believes Kapoor as the right fit as she supports environmental causes and animal rights.
Shriti Malhotra, CEO, The Body Shop India, said, “We strongly believe and propagate that beauty is not just about appearance, but is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for the brand’s values of beauty and activism. Being the first beauty brand to introduce fair trade in the beauty industry, it is also the first beauty brand that has refused to test its products on animals. Since the last two decades, the brand has been championing its activism.”
Russell de Chernatony, APAC Franchise Account Manager, The Body Shop APAC, said that India is a really critical key market for the brand in Asia Pacific and globally, and has been dynamic. As its dynamism continues this year, he said India is one of the fastest growing and efficient markets as well.
Apart from this, the brand had earlier launched its in-store recycling programme along with Plastics for Change, Bring Back Our Bottles #BBOB, encouraging customers to return empty plastic packaging in stores for recycling. The brand is also currently working with the rag-picking community in Bangalore for the same.
Having entered into the market in India in 2016, the brand has more than 180 stores in the country.