WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, the online travel company. The mandate includes digital media management and digital creative duties of the brand. The account will be handled by the agency’s Delhi office.
As part of the mandate, WATConsult will focus on strategising, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.
Rajiv Dingra, Founder and CEO, WATConsult, said, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”
Sharing thoughts on collaborating with WATConsult, Sunil Suresh, Chief Marketing Officer, Goibibo, said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms, we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”
Goibibo provides a range of choice in all things travel – hotels, flights, trains, bus and intercity and airport cabs for travellers. It also provides travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.