Telecom services provider Vodafone Idea Limited has turned one and has decided to go green to mark the day. As a part of this celebration, Vodafone Idea will plant trees and encourage customers to be a part of this initiative.
To be a part of this initiative and join the celebration, customers have to send in their wishes along with a selfie. Vodafone Idea has decided to plant trees in return of these wishes – more the wishes, more will be the number of trees planted. The company has initiated public participation through My Vodafone App and My Idea-Recharge and Payments App.
Once the customer goes on either of the apps, there will be a prompt for him/her to join the celebration. Customer will have to post a selfie using existing filters on that app to show that ‘We are always stronger together’.
The customers need to tag both @VodafoneIn / @idea and their friends. Subscribers also need to use #HappyBirthdayVIL in their posts. This campaign will be live till September 30. So far, the brand has garnered an overwhelming response with over 2 lakh wishes from both Vodafone and Idea subscribers.
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. The company provides pan India Voice and Data services across 2G, 3G and 4G platform. The company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future-ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.