Smartphone brand Oppo India has announced Bollywood actor Ranbir Kapoor as the ‘brand icon’ for its Reno series. The brand has also roped in Katrina Kaif and Badshah as the ‘brand friends’ for its creatively designed Reno series, seeking to touch the hearts of their millennial and Gen Z consumers in India.
The association aims to reinforce Oppo’s consistent efforts in not only bringing meaningful innovation but also taking the right marketing initiatives that will help them in further strengthening their bond with consumers.
Kapoor, Kaif, and Badshah will serve as the catalysts of the Oppo Reno series in the Indian market. With Oppo’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms such as Facebook, Twitter and YouTube.
Sumit Walia, VP, Product and Marketing, Oppo India, said, “At Oppo, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers. We are extremely happy to associate with such talented actors who perfectly portray a blend of talent, class and popularity that complements with Oppo’s legacy and brand ethos. Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of Oppo in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”
Kapoor said, “I am excited to be the brand icon for Oppo’s creative Reno series. Oppo inspires the power of creativity through their smartphones, encouraging users to think outside the box – a trait that is the very soul of my craft and helps me evolve and grow as an actor.”
Kaif said, “I am extremely pleased to be associated with Oppo for their exciting Reno series. Oppo is a brand that strikes a chord with the youth of the country for the cutting-edge smartphones.”
Badshah said, “Oppo’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in.”
Oppo recently launched the Reno2 series which also marked its global debut in India. Engineered for creativity, the Reno2 is Oppo’s latest iteration to the Reno series and is packed with photography-enhancing features ideal to redraw the boundaries of users’ creativity.