Kerovit, a sanitary ware and bath solutions brand from the house of Kajaria, has launched a brand campaign with Anushka Sharma, including digital, outdoor, television and cinema.
Positioned at young Indian households, Kerovit by Kajaria is known for its simple, stylish and contemporary designs. With this new brand campaign, Kerovit aims to double its top line.
The 2019 brand film with Sharma is in line with the young spirit of the brand and showcases Kerovit is ‘freedom’, which gives one the freedom to express themselves freely. The new ad campaign showcases Sharma in a completely new avatar, once again breaking free, awestruck by Kerovit’s beautiful bathroom fittings. This is the first time Sharma is playing a cop. The new ad captures the humorous element along with being whacky, quirky and fun, incorporating the elements of the young appeal of the brand Kerovit.
Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said, “Kerovit’s campaigns have struck a chord with our young consumer base and helped make Kerovit a well-known brand name in the country. Kerovit products are ‘Made in India’ and of the highest global standards. Kerovit is a young, fun and stylish brand and with our brand-new campaign, we’re growing in every way — the scale, the reach, the idea and the freedom, everything is greater than before. We are ecstatic to have Anushka as our brand ambassador and she has done a fabulous job in this TVC. Going ahead, I’m positive we will win more hearts across the country with our remarkable range of bathware solutions.”
The brand campaign unfolds on the occasion of Ganesh Chaturthi with a 360-degree outreach and engagement plans across all media verticals.
Rondeep Gogoi, ECD, Crayons Communications, says, “Kerovit is ‘freedom’ is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.”
Client: Kerovit, from Kajaria
Agency: Crayons Advertising
Creative: Rondeep Gogoi
Director: Pushpinder Mishra
Production House: Flying Soccer