Zee Entertainment Enterprises’ Regional Hindi-Speaking Markets (RHSM) cluster head Amit Shah has been elevated as the Cluster Head, West, North and Premium channels.
Shah will now take over the English cluster and Living Foodz along with the recently created West and North cluster. He will continue to report to Punit Misra, CEO, domestic broadcast business, Zee.
A source said that under the leadership of Shah, RHSM has become a significant business, and this insight and leadership gained from RHSM will be crucial to scale up the business he is responsible for.
Before joining Zee, Shah worked with leading FMCG organisations such as Dabur and Mondelez International. With more than 16 years of experience in sales and marketing, he has worked across categories in different leadership capacities.