Httpool and UC Ads have announced the appointment of Httpool as the exclusive ad sales partner in India. UC Ads, part of UCWeb which is within Alibaba Innovation Initiatives Business Group, along with Httpool, the digital marketing and performance company, will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers.
“UC Ads has done integrated campaigns for well-known brands, generating exposure to create awareness, launch event live streaming, influencer review programmes for generating reputation, customers engaging events and more. It has successfully helped brands go to market, and gained a lot of market buzz. With Httpool we wish to take this offering to the market and effectively reach out to the right audience,” said Ankit Paul, Country Lead, Monetization Strategy and Programmatic at UC.
“UC Web with a high number of daily active users that is growing multi-fold, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. As UC Ads exclusive ad sales partner, we will handpick dedicated teams to provide them with access to the local media agencies and brands, develop specialised solutions and support them from marketing, ad sales to billing,” said Amit Gupta, Managing Partner, Httpool India.
UC Ads is a mobile marketing platform empowered by UC. Leveraging the user base of UC Browser and UC News, UC Ads is able to help clients across the globe to connect with the right audience at the right time. UC Ads is trusted by companies including Amazon, Lazada, Tokopedia, Flipkart, OPPO and Huawei to name a few.
UC Browser, the content-led platform, also one of the main media resources of UC Ads, has 130 million monthly active users in India, offering latest news, entertainments to users in rich formats, including news, audio, gifs, memes, etc.
Httpool, with presence in 22 countries across Europe and Asia, is the international partner of some of major global media platforms and top traditional and native advertisers. Httpool India has offices in Mumbai, Delhi and Bangalore and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives.