Truebil, a Mumbai-based auto-tech company catering to the pre-owned car market space, has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategise and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference.
Launched in 2015, Truebil uses artificial intelligence (AI) algorithms to predict the ideal price of used cars based on various parameters such as the condition of the car, geographical and seasonal factors. The brand is backed by multiple investors, including Kae Capital, Kalaari Capital, Inventus Capital and Tekton Ventures among others.
On appointing Publicis India as its creative partner, Shubh Bansal, Co-Founder, Truebil, said, “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings, we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”
On winning the mandate, Suraj Pombra, EVP, Publicis India, said, “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. For us, agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”