Panasonic India, a leader in innovation and technology, has launched a digital campaign ‘Jab chahe hot, jab chahe cold’, for its new range of premium washing machines.
The campaign features real-life couple Neha Dhupia and Angad Bedi in a playful banter while highlighting the flexible two-way washing technology of the new range that comes with a built-in water heater for an effortless washing in the modern day lifestyle.
The four-part series, the first of which was launched by Neha Dhupia through her social media handles, showcases a light-hearted take on the constant struggle of making the right choice, especially when it comes to household needs.
Bedi and Dhupia engage in a constant ‘hot and cold’ argument for simple life decisions that are tough to settle apart from one, which is the flexible two-way washing technology in Panasonic’s washing machines that go ‘Jab chahe hot, jab chahe cold’. The film highlights the struggles of parleying between hot and cold water when it comes to washing clothes, and highlights how this consumer-friendly feature of two-way washing technology of Panasonic washing machines fit perfectly in a contemporary household.
With its two-way hot and cold feature coupled with water re-use and white course, Panasonic’s brand new top-load washing machine range ensures convenient washing with minimal water consumption.
Shirish Agarwal, Head, Brand and Marketing Communications, Panasonic India, said, “Panasonic as a brand is committed towards making the lives of its consumers more aspirational, convenient and comfortable by aiding them in making the right choice when it comes to their lifestyle needs. Our products are simply an extension of this thought process and our ‘Jab chahe hot, jab chahe cold’ digital film is a reflection of the same. Through this campaign, we aim to encourage our consumers to aspire for more and desire for the best when it comes to their lifestyle and household needs.”
The digital films will be available across digital platforms on YouTube, Facebook and Instagram.
Client: Panasonic India
Panasonic team: Shirish Agrawal, Eiti Singhal, Sugandha Varshney
Creative Agency: Sociowash
DOP: Kiran Deo Hans
Production House: Gibbous Films