New York Festivals Global Awards, honouring the World’s Best Healthcare and Wellness Advertising, announced the 2019 Global Awards live judging sessions.
The Global Awards live judging sessions will be hosted by executives at prominent agencies in 8 countries - Australia, Brazil, Germany, India, Mexico, Dubai, United Kingdom and USA. Live sessions provide the opportunity to review digital-based works as well as collateral materials that support a campaign, and some which cannot be judged online.
The 2019 Grand Jury sessions will take place online, allowing entries to be viewed comprehensively by an international jury from regions with both established and growing healthcare markets. The 2019 Executive Jury session will take place in New York City on October 22.
Medulla Communications will host the live judging session in India.
“This process of live judging across the world has been uniquely developed by the Global Awards and it ensures all cultural norms, insights and impact are deeply appreciated. So, if the work is good, it’ll win. Judging biases are a thing of the past! Given that, Medulla and India just had to be a part of the process since Indian work has been rising to the top so frequently in healthcare advertising in the recent past,” Praful Akali, Founder & Managing Director, Medulla Communications India.
Other live jury hosts are:
- Diego Freitas and Mauro Arruda, Co-Managing Directors, FCB Health Brasil
- Gustavo Pratt, Managing Director & Chief Creative & Innovation Officer, asterisco* healthcare communications Mexico
- Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership Advertising Dubai
- Dick Dunford, Executive Creative Director, TBWA\WorldHealth London
- Chris Rudnick, Executive Creative Director, TBWA\WorldHealth USA
- Gerrard Malcolm, Director, Insight Australia
- Mike Rodgers, Creative Partner & Managing Partner, Serviceplan Health & Life Germany
“With more agencies from the region producing outstanding work in healthcare, this is the perfect opportunity to bring together creative leaders to judge the best work in healthcare advertising for The Global Awards,” Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership UAE.
“The live jury sessions create a local forum for top talent from within the industry to debate, discuss, and vote on the top work from around the world. This leads to conversations between creative leaders which would have never happened without these sessions.”Chris Rudnick, Executive Creative Director, TBWA\WorldHealth USA.
“It is truly an honour to host, for the first time in the history of the Global Awards, a live Jury Session in Mexico City, joining the ones that are done all over to world and to be considered one of those centers of excellence that are pushing pharma & health creativity. The best creative minds in the Mexican industry will be together in one room to bring their knowledge, perspective and creative focus to the Global Awards. So..."Viva México!... Vivan los Global Awards!" Gustavo Pratt, Managing Director & Chief Creative & Innovation Officer, asterisco* healthcare communications Mexico
“The Globals is a welcome antidote to the day to day. I always enjoy a full day of unbridled commentary, discussion, disagreement and amusement around creativity. The live sessions deliver it in spades.” Dick Dunford, Executive Creative Director, TBWA\WorldHealth London
“The theme for the 2019 Global Awards is ‘compete with the world, for the world’,” said Fran Pollaro, Executive Director, Global Awards. “With innovative Health, Wellness and Pharma work emanating from all corners of the world, the Global Awards is proud to have these prominent agency hosts recruit peers from their region. Live sessions provide entrants with award-winning jurors who will view their work with the utmost of attention and bring their unique cultural perspective to the table.”