Featuring its famous kidults, e-commerce platform Flipkart is bringing back the chemistry between the golden hearted ‘Bhai’ and his loyal sidekick, to educate consumers about Flipkart ‘SuperCoins’ in an affable and hilarious way.
Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop — Ab har kharch mein kamai! This is a unique rewards ecosystem that is extended across more than 100 partner brands on Flipkart, including Ola, Oyo, UrbanClap, PhonePe and MakeMyTrip.
Vikas Gupta, Vice-President and Head of Marketing at Flipkart, said, “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognised for their wit and unique sense of humour. To launch our latest campaign for ‘Supercoins’, it was the perfect opportunity for us to bring back two of India’s most-loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”
The campaign has been conceptualised by Tilt Brand Solutions.
Adarsh Atal, Director, Creative and Content, Tilt Brand Solutions, said, “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task.”
Flipkart introduces SuperCoin: Ab Har Kharch Mein Hogi Kamai
Brand & Communication Consultancy: Tilt Brand Solutions
Production House: Rajkumar Hirani Films Pvt Ltd
Director: Karan Narvekar