How brands are drooling over 'bananas' with moment marketing campaigns

Luxury hotel JW Marriott would have never imagined the negative publicity it attracted recently over just two bananas. Actor Rahul Bose last week had shared a video via his Twitter and Instagram handles, sharing how the Chandigarh hotel had charged him Rs 442.50 for a pair of bananas, including GST (which is not applicable on fresh fruits and vegetables).

Bose’s viral video, which garnered more than 24,000 likes and more than a million eyeballs, prompted brands across categories to take a dig at the hotel’s services.

Not just other hospitality players, but e-commerce platforms and multiple brands came up with quirky ad campaigns and posters on social media, highlighting how their services of Rs 442.50 can serve customers better! Oyo, The Park Chain hotels, Amazon, Pizza Hut, Nature’s Basket among others surged the moment marketing with their spoofy ads around the episode with #RahulBoseMoment. News brands also joined the bandwagon with Tez taking a dig on Republic Bharat with its quirky communication.

BestMediaInfo.com compiled these campaigns and posters.  

Oyo:

Nobody told us that ₹442 was the cost of #bananas. All this while, we've been selling rooms at that cost. ????????#RahulBose pic.twitter.com/HOrk1YXsCK

— OYO (@oyorooms) July 26, 2019

Zostel:

News Flash: We’re ALWAYS #GoingBananas in #Agra!????????

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Perks of Zosteling? You get a cosy night stay, a trip to the Taj Mahal, WIFI, AC, lots of games, AND 2 bananas for INR 442.50 when you stay with us at Zostel Agra! ????????#MyRahulBoseMoment #gobananas @RahulBose1 pic.twitter.com/8CcNQVu25y

— Zostel (@ZostelHostel) July 26, 2019

Nature’s Basket:

With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment pic.twitter.com/xjMgDw6JoL

— Natures Basket (@NaturesBasket) July 25, 2019

Ola:

Our premiums feel premium but don’t cost it. Unlike those bananas. pic.twitter.com/tx3MB2sVOs

— Ola (@Olacabs) July 26, 2019

The Park:

Amazon Prime Video India

prime subscription is just Rs. 129 per month btw ???? pic.twitter.com/oqzA81ssan

— amazon prime video IN (@PrimeVideoIN) July 25, 2019

Star Quik:

With us, you'll never have a #MyRahulBoseMoment

Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow

— StarQuik (@StarQuik) July 26, 2019

Reliance Smart:

People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY

— Reliance SMART (@RelianceSmartIN) July 25, 2019

Big Basket:

Don't let it happen to you!

Prices that'll make you go bananas, shop at https://t.co/IAS03YpDnp!#RahulBoseMoment #Bananas pic.twitter.com/Fw2yyuZoG8

— bigbasket (@bigbasket_com) July 27, 2019

Policy Bazaar:

Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them. ???? #RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH

— Policybazaar (@policybazaar) July 25, 2019

Pizza Hut:

Anchor by Panasonic:

Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6

— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019

Khadim’s India:

Why go bananas over the price of bananas? Choose your pair of shoes from our wide range of collection starting at Rs 249 instead! Visit: https://t.co/ilbPhkjXvz. #RahulBoseMoment #GoingBananas #KhadimIndia pic.twitter.com/hB2kYDb70C

— Khadim India (@khadimsindia) July 27, 2019

Tez:

Coco Soul:

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

It's time to go bananas over Coco Soul Coconut Chips! Choose wisely, binge daily! Check out our entire range from the link given in bio. . . . #RahulBoseMoment #CocoSoul #vegan #wisedecision #bananas #coconutchips

A post shared by COCO SOUL (@cocosoulcare) on Jul 26, 2019 at 12:38am PDT

Epson India:

Paying more than 12p for your black prints? That’s bananas! Switch to Epson’s Monochrome EcoTank printers for your office and save on costs and power too. #RahulBoseMoment pic.twitter.com/k3RXuzo34R

— Epson India (@IndiaEpson) July 27, 2019

Mother Dairy:

Satisfy your fruit cravings, without having a #RahulBoseMoment#ItsYoTime pic.twitter.com/rAoL5PnKvi

— Mother Dairy (@MotherDairyMilk) July 27, 2019

Manforce Condoms:

https://twitter.com/ManforceIndia/status/1154777440356425729

Dish TV India:

Two or Two fifty - what would you choose? With our Maxi Sports Pack, go bananas over endless entertainment without worrying about the bill. #RahulBoseMoment pic.twitter.com/JpV83s1isC

— DishTV India (@DishTV_India) July 26, 2019

Info@BestMediaInfo.com