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Hakuhodo India introduces Maruti Suzuki’s MPV from Nexa, the XL6, with #FeelsJustRight campaign

With this campaign, Hakuhodo India creatively answers the queries around the car by projecting them on real-life scenarios. Its imagery and style highlight the features of XL6 with six different TVCs, pre-launch teasers, digital feature videos, print and outdoor

Click on the Image to watch the TVC.

Integrated advertising and communication agency Hakuhodo India has rolled out a 360-degree campaign for Maruti Suzuki’s exclusive MPV from Nexa, the XL6 — #FeelsJustRight.

A world of comfort. A world of style. A world that #FeelsJustRight.

This is what XL6, the exclusive 3-row MPV from Nexa is all about.

The extensive process right from understanding the product to what it stands for and what it would mean for customers translated into the #FeelsJustRight campaign.

It is based on a simple consumer insight that in India people give buying a car a lot of thought. When it comes to the MPV segment, consumers consider various facets of a vehicle than just price and efficiency. Their purchase is based on their instincts, the joy of sharing their possession with friends, aspiring for a better life, protecting their family, admiring the beauty in creation and exploring the world unfettered.

With this campaign, Hakuhodo India creatively answers all the queries around the car by projecting them on real-life scenarios. So what you see is a moment of truth, but what your mind perceives is that, no matter what you desire out of life, XL6 feels just right. Added to this is how the Nexa brand ambassador, Ranveer Singh’s presence brings a whole load of energy to the communication and his thoughts resonate with that of a consumer or potential customer.

The campaign’s imagery and style highlight the comfort of XL6 with individual captain seats, a spacious cabin with three-row seating, elegant all-black interiors, with stone finish garnish and impressive exterior styling.

With six different and exciting TVCs, pre-launch teasers, digital feature videos, print and outdoor, this comprehensive campaign is a true testament to a truly great product. #FeelsJustRight #XL6 #Nexa.

Sabuj Sengupta

Sabuj Sengupta, National Creative Director, Hakuhodo India, said, “I feel that a consumer’s expectation is always high when it comes to buying an MPV. Hence, we felt the need to design a campaign that not only answered all their questions, but also needed to be in sync with Nexa’s philosophy of — Create. Inspire. The campaign is created to inspire a world of comfort and style. A world that feels just right. And there’s no one better to personify it than our brand ambassador, Ranveer Singh.”

The TVC:


Client: Maruti Suzuki

Agency: Hakuhodo India

COO: Jayanto Banerjee

NCD: Sabuj Sen Gupta

Sr. Creative Director : Tripti Kakkar

Art Supervisor: Piyush

Art Team: Barun, Anushree

Copywriter: Akshay

AVP CS: Amiya Nayak

CS team: Swati, Rashi

Director: Mathias Berndt

Production House: Matchbox films

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