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Brands ride on moment marketing, stand up for tigers this International Tiger Day

Global or home-grown, big or small, brands cash in on the day through insightful creatives not only to pass on their messages to consumers but also portray themselves as socially concerned brands

Brands nowadays are riding a lot on moment and topical marketing, cashing in on anything that goes viral on social media, be it an actor buying bananas or a national-level runner winning a race. On International Tiger Day, observed on July 29, brands tried to raise awareness about the dwindling number of the majestic animal and its conservation with intriguing creatives.

Though brands going in for topical marketing is a recent trend, Amul has been doing it for years, be it congratulating Ranveer and Deepika’s on their marriage or celebrating the surgical strikes by India.

Categories ranging from FMCG, insurance, automobile and e-commerce, as well as startups and new names such as Dunzo, PurchaseKaro, Indigo paints, Chimps&z, took part in International Tiger Day with their messages and campaigns.

Here’s how brands showed their support for the tiger.

Indigo Paints

Parle - G

Khadi India

Kia Motors

Canon India

Pergo India



Reliance Smart Money

Sterling Holidays

Mankind Pharma

LF Originals

Chimp&z inc


All India Radio

Animal Planet

Policy Bazar

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