Brands nowadays are riding a lot on moment and topical marketing, cashing in on anything that goes viral on social media, be it an actor buying bananas or a national-level runner winning a race. On International Tiger Day, observed on July 29, brands tried to raise awareness about the dwindling number of the majestic animal and its conservation with intriguing creatives.
Though brands going in for topical marketing is a recent trend, Amul has been doing it for years, be it congratulating Ranveer and Deepika’s on their marriage or celebrating the surgical strikes by India.
Categories ranging from FMCG, insurance, automobile and e-commerce, as well as startups and new names such as Dunzo, PurchaseKaro, Indigo paints, Chimps&z, took part in International Tiger Day with their messages and campaigns.
Here’s how brands showed their support for the tiger.
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Ever seen #Tigers in the wild?— CANON India (@Canon_India) July 29, 2019
You’re not the only one if you haven’t. There are millions of us, but very few of them remaining.
Isn't that reason enough to #ShiftYourFocus and preserve their existence? #CapturedOnCanon by our Photo Mentor Shivang Mehta. #InternationalTigerDay pic.twitter.com/5CXxtsYCLq
We all are one species living under one roof of the universe.— PergoIndia (@PergoInd) July 29, 2019
Let's live as one save the mighty TIGERS.
Happy International Tiger's Day!#Tigerday #InternationalTigersDay #TigerDay pic.twitter.com/xtQKEDOjy3
While the number of tigers have significantly gone up from 2226 to 3000, a more eco-friendly approach needs to be attached to our development goals. Let's build on this achievement and continue our efforts to preserve our national pride. Because the world belongs to us all. pic.twitter.com/RlZZo922rC— Greenply Plywood (@GreenplyPlywood) July 29, 2019
Reliance Smart Money
All India Radio
This #GlobalTigerDay, we have something to celebrate –— Animal Planet (@AnimalPlanet) July 29, 2019
wild tiger numbers are up! But we still have a lot work to do.
Show your support by joining the #ProjectCAT fight to help
protect them. Visit https://t.co/gQ0be91k3W to learn more. pic.twitter.com/Cuj91QWP2b