Brands nowadays are riding a lot on moment and topical marketing, cashing in on anything that goes viral on social media, be it an actor buying bananas or a national-level runner winning a race. On International Tiger Day, observed on July 29, brands tried to raise awareness about the dwindling number of the majestic animal and its conservation with intriguing creatives.
Though brands going in for topical marketing is a recent trend, Amul has been doing it for years, be it congratulating Ranveer and Deepika’s on their marriage or celebrating the surgical strikes by India.
Categories ranging from FMCG, insurance, automobile and e-commerce, as well as startups and new names such as Dunzo, PurchaseKaro, Indigo paints, Chimps&z, took part in International Tiger Day with their messages and campaigns.
Here’s how brands showed their support for the tiger.
Indigo Paints
Keep the beauty, charm and adventure alive by letting them live! #InternationalTigerDay #SaveTigers pic.twitter.com/iGTUoQ8PHc
— INDIGO Paints (@indigopaints) July 29, 2019
Parle - G
#InternationalTigerDay pic.twitter.com/JWjPvXcx54
— Parle-G (@officialparleg) July 29, 2019
Khadi India
Save the pride of our nation, Save Tigers.#InternationalTigerDay #SaveTiger #KVIC #MondayMorning pic.twitter.com/kVjcLs45sh
— Khadi India (@kvicindia) July 29, 2019
Kia Motors
Saluting the king of inspirations!????#InternationalTigerDay #BadassByDesign #KiaSeltos pic.twitter.com/5rtlmVFyt0
— Kia Motors India (@KiaMotorsIN) July 29, 2019
Canon India
Ever seen #Tigers in the wild?
— CANON India (@Canon_India) July 29, 2019
You’re not the only one if you haven’t. There are millions of us, but very few of them remaining.
Isn't that reason enough to #ShiftYourFocus and preserve their existence? #CapturedOnCanon by our Photo Mentor Shivang Mehta. #InternationalTigerDay pic.twitter.com/5CXxtsYCLq
Pergo India
We all are one species living under one roof of the universe.
— PergoIndia (@PergoInd) July 29, 2019
Let's live as one save the mighty TIGERS.
Happy International Tiger's Day!#Tigerday #InternationalTigersDay #TigerDay pic.twitter.com/xtQKEDOjy3
Greenply
While the number of tigers have significantly gone up from 2226 to 3000, a more eco-friendly approach needs to be attached to our development goals. Let's build on this achievement and continue our efforts to preserve our national pride. Because the world belongs to us all. pic.twitter.com/RlZZo922rC
— Greenply Plywood (@GreenplyPlywood) July 29, 2019
Dunzo
Let the stripes be spotted. This #WorldTigerDay let us come to our census and and do our best to improve the #Tiger DENsity in the country. ????#SaveTheTiger pic.twitter.com/sbC8kdmeUe
— Dunzo (@DunzoIt) July 29, 2019
Reliance Smart Money
This is an upward trend that we wouldn't want to change ever! #InternationalTigerDay #InternationalTigerDay2019 pic.twitter.com/DjMKGFZAcJ
— reliancesmartmoney.com (@RSmartMoney) July 29, 2019
Sterling Holidays
Mankind Pharma
Don't take away another child of mother earth. #SaveTigers #InternationalTigerDay pic.twitter.com/kZqnBHz8oU
— Mankind Pharma (@Pharma_Mankind) July 29, 2019
LF Originals
Chimp&z inc
Flipkart
Their stories may last forever. It's in our hands to ensure they do too. #TigersForever pic.twitter.com/XP9OhD7stm
— Flipkart (@Flipkart) July 29, 2019
All India Radio
Spare a minute please!
— ALL INDIA RADIO (@AkashvaniAIR) July 29, 2017
Tiger wants to share his feelings...
#SaveTiger #InternationalTigerDay pic.twitter.com/EeLJfz0AUx
Animal Planet
This #GlobalTigerDay, we have something to celebrate –
— Animal Planet (@AnimalPlanet) July 29, 2019
wild tiger numbers are up! But we still have a lot work to do.
Show your support by joining the #ProjectCAT fight to help
protect them. Visit https://t.co/gQ0be91k3W to learn more. pic.twitter.com/Cuj91QWP2b
Policy Bazar
