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Airtel Cricket Bonanza contest back in a more engaging format during India-West Indies series

The content was launched in May this year in the backdrop of the ICC Cricket World Cup 2019

The Airtel Cricket Bonanza contest is back in a more engaging format with a mix of quiz and game-reading skills, aka prediction, in the ongoing India-West Indies series.

The telecom major has launched a campaign to announce the return of the contest with the objective of communicating to the consumer about how the last one delivered big, both for Airtel and for the participants.

Airtel Cricket Bonanza was launched in May this year in the backdrop of the ICC Cricket World Cup 2019. It enabled cricket fanatics to get closer to their favourite sport as they made predictions during every match.  The contest was part of Airtel’s re-launched customer reward programme #AirtelThanks, which delivers differentiated services and exclusive experiences to its customers.

Customers had to just log on to the #AirtelThanks app to make predictions and were awarded points for each correct prediction. The top scorer of every match won an iPhone 8.  The contest witnessed a great response among fans all over the country as customers enthusiastically made predictions every day.

The new contest will be on these lines:

Key highlights of contest:

  1. Game will run for the period of Ind vs WI series ( 3rd Aug - 3rd Sept 2019)
  2. Contest has 2 parts – Predict and Win on match days and Cricket Trivia Quiz on days between matches
  3. Every day 101 winners will be selected basis scores (draw of lots in case of same score). Top prize being one iPhone 8 on match days and MI 43 inch TV on non-match days. 100 winners per day will get gift vouchers worth Rs 200.
  4. Points will get accumulated over the contest period and users will be encouraged to score 1000 points or above and enter Bumper lucky Draw. Bumper Lucky draw has 3 winners who gets Gold vouchers worth 1 Lac each at the end of contest.

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