Personal care brand Yardley London has appointed Togglehead, an independent digital agency in Mumbai, to handle its digital duties.
The mandate entails full-service digital marketing support for Yardley London across India. Togglehead will not only be responsible for conceptualising and executing digital strategies across platforms but will also look into influencer marketing for the brand.
Another key agenda in the deal is media spend for which the agency will work in tandem with the brand and couple strategic insights with distinct solutions to settle on an optimal combination of digital media outlets.
Aatef Bham, Co-founder and Director of Business Development, Togglehead, said, “Yardley London is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic brand and understand the need of the hour; digital is at the core of brands looking to thrive, especially in competitive sectors. Our aim is to shape Yardley’s online presence in a way that appeals to the digital-first audience with content that is personalised, relevant and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India.”
With this partnership, Togglehead has bagged yet another strong brand with roots in the beauty, skincare and FMCG segment.
Manish Vyas, Vice-President and Business Head, Yardley India, Wipro Consumer Care & Lighting, said, “With the appointment of Togglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley is the oldest living brand in the world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today’s youth.”