After having partnered with Dish TV and Sony Pictures, Q India has joined hands with Mediology’s Readwhere AdExchange to monetise the audience reach it aims to build over the next few years.
The Toronto-headquartered QYou Media has announced it has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. The Q India is the Indian Subsidiary of QYou Media, a global media company that curates and packages premium content from leading digital video creators for multiscreen distribution.
Mediology owns and operates India’s vernacular ad network Readwhere AdExchange.
Readwhere AdExchange is also India’s leading Google Certified Channel Partner and also works directly with brands and agencies on various high return CPM and CPC campaigns.
Manish Dhingra CEO and Co-founder, Mediology, said, “We are always looking for innovative partnerships to increase monetisation for advertisers and agencies. Both Google and Amazon have recognised our business as we have worked to monetise the massive growth in consumption of content online and via mobile devices in India. This is particularly powerful for young Indian consumers throughout the country and we are thrilled to be working with The Q India to work towards building a strong ad platform for their content offering to this customer base.”
Curt Marvis, CEO and co-founder of QYou Media, said, “Our goal in India has been to create a great product targeted to young Indians and use it to achieve mass distribution. That audience reach leads to monetisation opportunities, which we are now beginning to reap the benefits of. Mediology offers a unique and tested platform to reach online and mobile users with high-value CPM and CPC campaigns. We are thrilled to have their support as we continue to build audience engagement and revenue growth.”
Mediology’s Readwhere Advertising Exchange was launched in 2014 and has specialised in delivering cost-effective and highly targeted ads for brands, including Samsung, Tata, Lufthansa, Amazon, Asian Paints, Ford and Royal Sundaram.
At 570 million, India has the second-highest number of internet users after China, growing at 13% annually. Digital ad spend grew 34% in 2018 and now accounts for 21% of the ad market. Several broadcasters have started combining selling of ads across over-the-top (OTT) and linear platforms to enable better monetisation of marquee properties and increased utilisation of digital inventory.