Jewellery brand Tanishq has partnered with OMI, the outdoor agency arm of Laqshya Media Group, to launch and execute its latest campaign ‘Ahalya’, which will continue for 20 days and cover over 1.2lakh sq ft across India.
The campaign is visible in many cities such as Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Vadodara, Agra, Surat, Coimbatore, Indore and Ludhiana.
Tanishq's campaign 'Ahalya' is all about how beautiful and ethereal a woman’s intrinsic radiance is. The campaign has selected media vehicles that are high on impact and evoke a lasting impression, such as panoramic billboards, airport media and mall media—gathering maximum eyeballs.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group, said, “The exceptional diamond collection and creative have been brilliantly brought alive using this campaign and the handpicked media units have done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realised. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A more than three-week campaign duration will ensure its message stays with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting up higher benchmarks.”
Speaking about the campaign, Deepika Tewari, Associate Vice-President, Marketing, Jewellery Division at Titan Company Limited, said, "We're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them."
Tanishq's Ahalya collection showcases diamond and coloured stones. The concept of Tej (inner radiance) pertaining to every woman, as well as a diamond, has been brilliantly captured by the campaign and the larger-than-life campaign display makes it special.