Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has taken on board Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing and business development.
These multi-level leadership appointments align well with the company’s commitment to deliver best-in-class advisory and execution capabilities.
Prasad Shejale, Co-founder and CEO of Logicserve Digital, said, "The newly appointed leadership team will play an important role to drive the next phase of growth for Logicserve Digital. I believe this is the right time to scale up the business and bridge the gap between marketing and technological innovations through data-driven integrated digital marketing solutions. Our new team members will help us stay ahead of the curve with the skillset and expertise they bring to the table. We look forward to keep up the momentum by delivering the promise of quality work and helping our clients to be ready for the surfeit of opportunities that are opening up due to growth in digital space.”
The new team of senior-level leaders at Logicserve Digital includes:
*Dhirendra Singh: He has a rich experience of over 24 years in creative development, creative strategies, managing creative assets and out-of-the-box conceptualisation. His last stint was with JWT as VP, Digital Production.
*Anshuman Misra: He is an alumnus of Symbiosis Institute of International Business and comes with an experience of over 22 years. In his previous roles, Misra has worked as COO of Couponraja.in and has co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com.
*Shantanu Bhattacharyya: He comes with more than 20 years of experience across sectors, including FMCG, media, home services, social enterprise, consumer durable in India and abroad. He has prior experience of working with brands, including Eveready Industries, Godrej Consumer Products Limited, Radiocity 91.1 FM, Fever 104 FM, Beximco and Labournet Services.
*Priti Kende: She is an IT professional with more than 20 years of experience. She has worked in various domains, including banking, data warehousing, manufacturing, media and entertainment, etc. In her prior job roles, she has worked with companies, including LTI, Mastek and Kale Consultants.
*Kaustav Mukerji: He comes with more than 13 years of experience dedicated to digital and integrated marketing. He began his career with Google as part of their founding team in Gurgaon. He has held multiple key positions across brand as well as agency side. In his previous roles, he has worked with companies like Bharti Airtel, Canara HSBC, GroupM, Omnicom Media Group, Starcom MediaVest Group and has managed brands across varied verticals.
*Ashwani Kumar: He comes with over nine years of experience in ad-tech. In his previous roles, he has managed the performance business portfolio for both domestic and overseas clients. He has a strong background of being a key media buyer and digital strategist for high revenue advertisers in India with great partner management capabilities.