Hershey India Pvt. Ltd, part of snacking giant The Hershey Company, has announced the launch of Jolly Rancher Triple Pop — India’s first triple-layered lollipop with a distinct flavour in each layer.
The new product is a part of the Jolly Rancher confectionery range, which is known for its unmistakable bold, sweet and tangy fruity flavours. Staying true to the brand’s fun personality, Jolly Rancher Triple Pop offers a vibrant range of flavours, each combined with a chewy outer layer, followed by a crunchy middle layer and a powdered centre with a stimulating burst of a lingering fruity taste.
Jolly Rancher Triple Pops will be available in two unique variants:
Strawberry (Chewy Outer) I Mango (Crunchy Middle Layer) I Raspberry (Powdered Center) and;
Blueberry (Chewy Outer) I Strawberry (Crunchy Middle Layer) I Mango (Powdered Center)
Herjit Bhalla, Managing Director, Hershey India Pvt. Ltd., said, “Hershey India is continuously innovating its product portfolio based on in-depth understanding of the consumer’s evolving taste preferences. Jolly Rancher is globally iconic and is one of the leading brands within the Indian lollipop segment. Triple Pop, with its three layers, is a highly differentiated and first-of-its-kind offering in a very popular consumer segment. We are excited about the product’s launch in India.”
Sarosh Shetty, Marketing Director, Hershey India, said, “Consumers have been very receptive to innovations in the confectionary category. We have extended our brand proposition of bold, fruity and fun further through this product innovation that offers the consumers a distinct experience. We leveraged the brand’s global communication assets such as the signature animated fruit characters, which add excitement and fun. The launch of Jolly Rancher Triple Pop will be communicated across media, including television and digital, and will be endorsed by celebrity Tamannaah Bhatia.”
The television commercial for the product starring brand ambassador Tamannaah Bhatia shows her enjoying the flavours of Triple Pop while she takes a break.
Bhatia said, “It is always exciting to be associated with a brand which you relate with. Jolly Rancher is one such brand for me. It is a vibrant, bold and fun brand with a tinge of masti, which resonates with my personality. Through Triple Pop, the brand has yet again come up with a fun offering and I am sure consumers will absolutely love Jolly Rancher Triple Pop, the way I did!”
Each Jolly Rancher Triple Pop variant is priced at Rs 10.