EazyDiner, the restaurant reservation platform, has rolled out its second campaign titled ‘Eat-Out’ festival. The food festival will run from July 15 till August 15 and will be powered by an extensive campaign across digital and print media, radio, offline branding initiatives and influencer marketing.
The campaign, which will be live across 12 cities in India, will encourage foodies to dine at leading restaurant chains in India. Restaurants are expected to double the number of diners during the drive.
EazyDiner has also partnered with a host of leading companies that will be promoting the campaign. Participating in the campaign are financial institutions such as HDFC Bank, IndusInd Bank, ICICI, American Express and Kotak, and digital payment services such as Paytm, Mobikwik. Some of the 4,000 leading hotel and restaurant chains participating in the campaign are The Marriott, Taj, Burger King, WhiskySamba, Mainland China, Chaayos, SodaBottleOpenerWala, Punjab, Grill, etc. Customers will be able to avail of a flat 50% discount on their bills at leading restaurant chains.
Rachit Gupta, CMO EazyDiner, said, “The second edition of Eat-Out festival arrives on the back of the massive success we witnessed last year. We witnessed 4x growth last year and this year we aim to grow even more. Our goal is to make eating out as hassle-free as possible and given our extensive network of partner restaurants, our campaign aims to reach over 20 million people in the next one month.”
Founded in 2015, EazyDiner is an instant restaurant reservation platform curated by food critic Vir Sanghvi and others, and passionate hoteliers with more than 80 years of collective experience in the hospitality industry.