DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Milind Shah as Partner, Martech, RPA & Data. Shah will be based in Mumbai and will report to Lalit Bhagia, CEO, DAN Consult.
As Partner, Digital, his chief mandate will be to help build and lead a client-facing Martech, RPA and Data Consulting practise. This is part of the larger marketing transformation service offering of DAN Consult.
Prior to joining DAN Consult, Shah was Head of Sales, India with Cognizant Technology Solutions where he helped Cognizant significantly scale their India business. At Cognizant, Shah was responsible for topline, client satisfaction, go-to-market, marketing, strategy, alliances and growing the India market. He has an astute understanding of Indian business environment and the impact of digital technologies on various industries. With 20+ years of experience, Shah has worked in leadership and consulting roles across global organisations such as IBM, HP and Capgemini and has advised clients across industry segments to traverse through the digital disruption in APAC. Shah has core industry expertise in industries like retail, CPG and manufacturing (discrete and process) and has experience of working in complex consulting projects.
Lalit Bhagia, CEO, DAN Consult, said, “We are excited to have somebody with the calibre of Milind in our team. Having worked in large global technology firms with a huge focus on Martech, RPA and digital transformation, we believe Milind will be able to add a lot of value to our clients’ business as they look at marketing/digital transformation. Milind’s understanding of the space and thought leadership will bring immense value to us and our clients’ businesses. As we focus on helping companies transform their business, we believe Milind will act as a true partner helping companies scale their business. We believe while a lot of firms like consulting and technology firms are now focused on Martech and data consulting, the unique advantage that DAN Consult has is the ability to drive revenues and deliver ROI which Milind along with our extended team will be uniquely positioned to deliver.”
On his new role, Shah said, “It is estimated the Martech spend would overcome core technology spend in the next five years. Instead of balancing individual agency partners, tech firms and consulting firms in the digital transformation journey, DAN Consult provides a unique value proposition of growth hacking by delivering on clear business outcomes. There is a dearth of companies who deliver on business results as well as deliver complex Martech solutions where I believe DAN Consult plays uniquely by partnering with both technology product companies and clients. I am excited to join DAN Consult to grow their Martech, RPA and Data Practice.”
Shah did his Masters in Operations Research from University of Wisconsin, Madison, USA and is a Bachelor of Production Engineering from Mumbai. He is also a Certified Supply Chain Professional by APICs and has also completed a Part time Executive Management Program from University of Cornell. He teaches part time at Business Schools.
Shah is a wildlife enthusiast and a PADI-certified scuba diver.