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Bauli awards digital, creative media mandate to WATConsult; kick-starts campaign for its product, Spyroll

The account will be handled by the agency’s Mumbai vertical, which has also launched Bauli’s new campaign for the World Cup

WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the digital duties of Italian bakery brand Bauli. Today Bauli is present in more than 70 countries worldwide and is ready to bring its rich Italian traditions to India with the launch of its innovative bakery products such as Moonfils and Spyroll.

Commencing its operations in India in 2009, Bauli has been successfully making its presence felt in various parts of the country. To enhance their digital footprints in India, the brand appointed WATConsult as their agency on record. The agency will handle their digital media duties, including strategy and media buying.

Pooja Samant, Product Manager, Bauli India, said, “We are glad to partner with WATConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure the WATConsult team will help us achieve the same.”

Speaking on the win, Rajiv Dingra, Founder and CEO, WATConsult, said, “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping it in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

With the current battle of the cup on, the brand kick-started its new campaign for their product, Spyroll, on all digital platforms.

Designed and conceptualised by WATConsult, #GameMeinChocolateySpin is a content series adding a fun/chocolatey spin to the game of cricket by creating and leveraging the gully cricket rules in sync with top matches of the World Cup. The objective of this campaign was to dive into the minds of the consumer to tap on to the nostalgic memories of the game of cricket during the most engaging months of the sport.

Started in Verona, Italy, in 1922, Bauli has been a symbol of Italian confectionery art in many parts of the world.



Client: Bauli

Product Manager, Bauli India: Pooja Samant

Agency: WATConsult

Founder and CEO, WATConsult: Rajiv Dingra

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