ShareChat, India’s first regional social media app, has launched a brand campaign “Tamizhan da,un nanbe da” (True Tamilian app, your best friend – one-stop destination) to engage with their significantly growing consumer base in Tamil Nadu and to further strengthen its connect with the local audience.
With the release of the latest television commercial, the brand explores the narratives that resonates with the growing popularity of ShareChat among Tamil language audiences and demonstrates their affinity towards the brand.
The campaign highlights the moments of “Tamizhans” and their social media needs and strikes the right chord in positioning ShareChat as their own local social media platform that connects them with the entire Tamil Nadu as well as with the global audience. The TVC highlights how ShareChat is best positioned to provide uninhibited access to wide range of regional content to all Tamizhians with exclusive regional filters and ways of expression available that empowers Tamil language users to get numerous likes, shares and become famous. It demonstrates the wide genres of regional content available on ShareChat right from cinema, serial, devotion songs, etc.
The campaign has been conceptualised by Lowe Lintas. The TVC has been launched across multiple mediums such as Tamil news and entertainment channels, digital platforms and cinema theatres. The two TVCs have been shot at famous spots in Chennai and capture the famous Marina beach, SSN College, Silver cinema. It highlights the consumer interaction on the platform, their preference of the app over other social media apps and understanding the heartland of Tamizhian.
Sunil Kamath, Chief Business Officer, ShareChat, said, “Four years ago we built this platform for vernacular-first audiences to embrace their social media needs. Within a very short period, we received a tremendous response and witnessed a massive increase of our product engagement among Tamil language users. Through this uniquely designed campaign, we want to celebrate ShareChat’s success in the Tamil Nadu market and looking forward to take this unique proposition a level ahead.”
Sagar Kapoor, Creative Director, Lowe Lintas, said, “ShareChat is a brand that is born out of love and pride. Right from the choice of languages it offers, to its interface, customised features, etc. are a testimony to a well-thought through social platform that is designed to address all local social media needs. We are glad that we have worked for a brand which already holds huge popularity among its users and is ready for a leap growth.”
ShareChat is a language-focused social platform for the emerging markets with more than 15 languages currently supported by the product. With more than 45 million MAUs, and growing; its users generate 200k India content posts daily.
Chief Business Officer, ShareChat: Sunil Kamath
Agency: Lowe Lintas
Creative Director, Lowe Lintas: Sagar Kapoor