O-Line-O has partnered with Mumbai- and Gurugram-based advertising agency White Rivers Media to devise their branding identity, go-to-market launch strategy and beyond. The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with radio and OOH.
The brand will be marketed across the best of both online and offline worlds. Brand O-Line-O will launch over 75 retail mobile stores across Mumbai and their e-commerce channel.
Shrenik Gandhi, CEO and Co-Founder, White Rivers Media, talking about O-Line-O’s unique brand story, said, “The sheer potential of this idea excited us, along with the opportunity to be involved at the brand-creation stage. We have been working closely for two months to ensure that we bring O-Line-O to life at the scale that it deserves. It was thrilling to create a user journey that’s both online and offline, so that the marketing reflected the core mission of the brand itself! O-Line-O truly is a testament to the vision, unity, and tenacity of the Indian mobile retail community, and their ambition to not just survive the online trend but outshine it with impeccable service standards.”
O-Line-O’s core communication is ‘Digital India Ki Apni Dukaan’. Delivery within four hours, personalised assistance, and EMI card benefits are few of the many services this brand offers outside the ease of online transaction.
Vibhooti Prasad, CEO of O-Line-O, said, “O-Line-O is our brainchild and I’m really glad that so many mobile retailers across Mumbai came forward to support this initiative. White Rivers Media has played a vital role in establishing this brand across platforms and will always be considered as a part of O-Line-O’s family. We are planning to expand beyond Mumbai, and take this journey to 200+ stores very soon, and White Rivers Media will continue to show their data-driven creative support to us. May we make it bigger than ever!”
The team has created O-Line-O’s brand video that was released at the media launch event and published digitally thereafter. The brand ad explained how O-Line-O came into existence and what it offers. The launch communication of the brand ad is ‘Chalo Connection Banao!’
They also aim to launch more stores in cities across the country in the coming months.