Mirum India has won the digital mandate for Corian Design, part of DuPont Safety & Construction The agency will also be offering its digital activation and video production services to the brand and its subsidiaries.
Safety & Construction is one of the high-growth potential businesses under the umbrella of DuPont, which is committed to bringing new and innovative solutions in the 3 key essential segments of Water, Shelter & Safety. The shelter segment in India is currently being serviced through the diverse range of offerings that include Corian Solid Surfaces, Corian Quartz and Corian Exteriors.
With the change in the way the consumers access the knowledge and information about a product and a brand, Corian Design wanted to realign its marketing efforts to improve its market access. To provide a solution, Mirum analyzed the buying and consideration journey of these core intermediaries and developed a content strategy that targets them using social, digital, and mobile technologies.
The above three sub-brands are currently active on platforms like Facebook, Twitter, Instagram & YouTube. The mandate for Mirum India is to manage these digital and social media platforms and focus on brand building and driving traffic to its digital assets. Apart from this, Mirum India will also be taking care of some of their ATL work which includes designing brochures, boxes, and other offline activities. The scope of work entails creating a strong online presence by developing Media and Content strategies that will establish Corian Solid Surfaces, Corian Quartz, and Corian Exteriors as the most sort after choice in their respective categories.
Mirum India will also be offering its digital activation & video production services to the brand and its subsidiaries.
Abhishek Goyal, Market Development Leader – Asia Pacific, says “Digital Marketing is the new-age way of communicating with the target customers to connect well with them as a brand owner. In addition to reaching out to a wider set of target audience, digital marketing provides loads of data which can help the companies optimize their campaigns and deliver better ROI. While looking for a digital marketing partner we evaluated various agencies and found Mirum most suitable, both from the perspectives of domain knowledge as well as the flexibility to try out different approaches. We look forward to working together with Mirum and deliver to the expectations of the business.”
Sanjay Mehta, Joint CEO, Mirum India, adds “As an agency, we are committed taking on new challenges and diversify our portfolio with well-known brands from across the globe. DuPont provides us with another great opportunity to showcase our expertise in the field of creativity, media, and content and we’re looking forward to some great work in the months to follow.”
Arvind Nair, Branch Head - North India, Mirum India, says “Digital is constantly evolving in terms of both customer experience and direct sales, and we are working towards connecting DuPont with their customers in this evolving market. DuPont is an iconic brand and we’re really excited to be partnering with them take their digital first approach forward.”