USV, a leading healthcare company in India, has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. The business will be handled by the agency’s Mumbai office.
SebaMed is a global premium skincare brand from Germany, best known for its pioneering pH5.5 products. The brand has been exclusively licensed to USV for marketing its baby and adult care range of products in India.
Lowe Lintas won this business following a rigorous multi-agency pitch. Over the years, Lowe Lintas has developed a deep and insightful understanding of the relationship between mothers and babies. It also has a robust experience in building e-commerce brands and has a successful history of building brands from scratch.
The agency's key mandate will be to launch SebaMed's range of Baby and adult care products across both traditional and digital channels.
Shashi Ranjan, Head - Consumer Products, USV Private Limited, said “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we're trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”
Commenting on the win, Anaheeta Goenka - President, Lowe Lintas, said, “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.”