ITC Limited has entered into the rapidly growing ready-to-drink milk-based beverages with the launch of Sunfeast Wonderz Milk. With consumers moving towards healthier beverage options, ready-to-drink milk beverages has emerged as one of the fastest growing segments in the dairy market. With this development, ITC further expands its dairy portfolio beyond Ghee, Pouch Milk and Curd.
ITC’s Sunfeast Wonderz Milk promises to make milk more exciting through a delightful taste adventure, enabling the Indian consumer to rediscover the wonders of milk. The launch range comprises of innovative offerings. The Fruit n Milk variant available in Mango and Mixed Fruit is made with real fruit pulp and has real fruit bits – a first in the market offering, promising a delightful consumption experience. The Shakes variant available in Classic Vanilla flavour, made with natural vanilla extracts, promises a classic thick and creamy milkshake experience. The Nut Shakes variant available in Kesar Badam flavour contains real Badam bits, promising goodness of milk and almonds.
Sunfeast Wonderz Milk will now be available across Andhra Pradesh, Telangana, Kerala, Tamil Nadu and Karnataka markets.
Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd, said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated food products. The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like agri sourcing, enable us to bring these high quality first in the market offerings in the dairy beverages space. Sunfeast Wonderz Milk has received an encouraging response in the markets of Tamil Nadu, Kerala and Karnataka, where the brand was recently launched. We are happy to extend this new offering now to the discerning customers in Telangana.’’