G-Shock, the watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward featuring brand ambassador Tiger Shroff. It highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.
The television commercial finds the actor speaking about his personal journey, from being known as celebrity child to carving a niche for himself in the world of films, art, entertainment and glamour. His dance moves to fitness regime has been compared with the best in the Bollywood industry, yet it is his ‘challenging spirit’ that motivates him to take up experimental roles and constantly inspire him to deliver better than his best.
Kulbhushan Seth, Vice-President, Casio India, said, “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our brand ambassador. The commercial cites Casio as the new-age companion for today’s millennials who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”
Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do. Life constantly throws challenges at us but the message to the G-Shock wearer is that no matter the odds, whatever the conditions, one must always exceed expectations, something the brand itself is famous for doing.
The campaign has been conceptualised by L&K Saatchi & Saatchi.
Charles Victor, Executive Director, L&K Saatchi & Saatchi, said, “We're absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple and reflects the honest reality of today. There's a lot of other exciting work coming, so keep watching.”
Client: G-Shock, Casio
Agency: L&K Saatchi & Saatchi
Agency Team: Kartik Smetacek, Trishay Kotwal, Tarun Kumar, Saurabh Sankpal, Smita Misra, Anand Vyas, Harshad Rane, Unni Nambiar, Pravin Margaj, Mahendrasing Rajput, Chetan Kapoor, Krishna Hemnani, Jatin Chakraborty, Poulumi Ghosh, Pratik Hadkar, Atul Pathak, Ronit Chudasma, Komal Mirani, Dhwani Chheda, Vinay Sawant, Shimona James, Akhilesh Ramachandran, Charles Victor
Production House: Show & Tell Productions
Director: Tejal Patni