Wavemaker, the media, content, and technology agency from GroupM, has won media duties for NestAway. Wavemaker will manage offline and online media for NestAway.
Kishan Kumar M S, Vice-President, Wavemaker India, said, “We are delighted to have won this innovative and promising business. Data and technology have always been at the forefront of our offerings. We are quite excited to work with digital and a data-driven brand like NestAway. We are confident of creating a niche for the brand with our innovative media solutions.”
Commenting on the appointment, Ramya Ramachandran, Head, Brand and Digital Marketing, NestAway, said, “Happy to announce Wavemaker as our media planning and buying partner. Their expertise in marrying content and media seamlessly made them an apt choice. Looking forward to a great association.”
NestAway is India’s fast growing home rental marketplace. It was established in Bengaluru by Amarendra Sahu, Deepak Dhar, Jitendra Jagadev and Smruti Parida in January 2015. NestAway believes that people leaving homes to relocate to another city needed more than just a house. They needed a place they could call home, a community where they would be accepted and a platform that allows connections to various other access points.