Digital payments technology leader Visa has appointed Sujatha V Kumar as Head of Marketing for India and South Asia. She will be driving overall marketing strategy and execution including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal and the Maldives.
Prior to this, Kumar was with Google as Head – Brand & Reputation, Marketing and Strategy. She brings to Visa over 20 years of experience and extensive knowledge of consumer insights, brand development, go-to-market approaches, category management, retail strategy and promotions. Kumar started her career at Procter & Gamble and, over the years, has gathered rich experience in sales and marketing across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.
“Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in,” Visa’s Group Country Manager, India & South Asia, TR Ramachandran said.
“We congratulate Sujatha and are very excited to bring an accomplished marketer to Visa. With her strong data and creative skills, we aim to fulfil our vision of being the most creative data-led marketer in the world,” said Frederique Covington, SVP Head of Marketing & Cross Border Asia Pacific, Visa.
“I am delighted to join the Visa family and play my part in our exciting consumer and customer-facing journey of innovative, data-based marketing. I have always admired Visa as a brand and am excited at the opportunity to be a part of this team.
We live in an increasingly growing digital society and I am looking to leverage my past experience in bridging the gap between digital disruption and consumer engagement to build trusted brands,” said Kumar.