Saint-Gobain, which has been dealing in glass for over three centuries, has awarded its media duties to Vizeum India, a media agency from the house of Dentsu Aegis Network. The agency bagged the account following a multi-agency pitch.
Under this partnership, Saint-Gobain is launching its new brand campaign after a gap of 15 years. The campaign will be rolled out nationally across television, digital and content streaming portals. It will also be supported by a strong on-ground activation to seed the message of purity and brand-recall in an experiential way.
Unnikrishnan AR, Director, Sales and Marketing, Saint-Gobain India, Glass Business, while welcoming the Vizeum India team to the Saint-Gobain account, appreciated the media solutions and approach that were brought to the table. He added, “We are happy to have them on board and hope they will effectively communicate our key brand attributes through our media campaigns.”
Commenting on the win, Himanka Das, CEO, Vizeum India said, “It’s a moment of pride to be the communication partner of a brand such as Saint Gobain who are leaders in business for three decades. We are thankful that the marketing team of Saint Gobain has placed trust on our ability to deliver brand KPIs in a complex media ecosystem.”
“We are extremely happy to have Saint-Gobain as part of our client roster. We shall strive to build a much stronger brand in the times to come,” added R. Kumaran, Associate General Manager (South), Vizeum India. Kumaran will be heading this business from Chennai.