Publicis Media India has announced the alignment of Convonix and Resultrix under the Performics brand.
A press statement announcing the move stated, “This firmly establishes Performics as the largest performance marketing offering in the country by far and is in line with Publicis Media’s market-leading presence and ambitions in the areas of digital marketing, data, tech and analytics.”
Pallav Jain and Sarfaraz Khimani will serve as Co-CEO’s of Performics India and will report to the Publicis Media India CEO Anupriya Acharya.
“The united Performics offering will keep a razor-sharp focus on product, innovation and will incubate and build sectoral/segmental expertise and knowledge. It will drive best-in-class data-driven digital solutions at the intersection of marketing technologies, data science and media. Underpinned by this leading capability, Convonix and Resultrix will continue to harness their strong referral power, exceptional work and recognition in the Indian market,” the company said.
Publicis Media has also announced a new Head of Global Partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of Zenith India Group CEO. In this role, Tanmay will bring in a more strategic and holistic approach to global partnerships in India and ensure greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft amongst others.
Acharya said, “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like. The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs.
Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacific and bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India.
Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.Publicis Media India ‘s clients include Nestlé, Dabur, Parle Products, Fiat Chrysler, GSK, OnePlus, Lenovo, Motorola, Nykaa, Ola, Citi, AirBnb, Micromax, Toyota, Honeywell, Singapore Tourism Board, Fox Networks, Hennes&Mauritz AB among others.