This Eid, retail fashion brand Max talks about inclusivity through its new commercial with the insight of democratising fashion and making style available for all.
Although Eid is a holy festival celebrated by one community, Max believes that it is a festival for everyone. This is brought alive through a heart-warming story emphasising the need for celebrating together, despite our outward differences. Through their new Eid commercial, Max urges people to open up not just their doors but also their hearts. So Iss Eid, dil aur darwaze khule rakhe!
Pallavi Pandey, Head of Brand Communication at Max Fashion, said, “Ramadan is all about learning generosity and spreading happiness. Staying true to the nature of this festival, we have crafted a film that narrates the very core of this festival, togetherness and spreading happiness. Festivals of today celebrate togetherness and helps in building communities. Hence this Eid dil aur darwaza khule rakhe.”
“Max Fashion is and will always remain a brand for everyone. From kids to youth to families. Just like how every festival is celebrated in India. But this somehow this doesn’t apply for Eid. Hence, we took the stand to change mindset and make Eid a festival of togetherness irrespective of religion and caste,” said Sandeep Shah, VP and Client Servicing Director, Wunderman Thompson Bangalore.
"It was a great opportunity to work on a campaign that is all about togetherness and celebration. Something that brings together every Indian," added Jayan Narayanan, AVP and Sr. Creative Director and Deepak Manohar, Creative Director, Wunderman Thompson, Bangalore.
Brand: Landmark Group
Product: Max Fashion
Creative Agency: Wunderman Thompson, Bangalore
Head of Agency: Kundan Joshee
National Creative Director: Priya Shivakumar
Creative Director: Deepak Manohar, Jayan Narayanan
VP Account Management : Sandeep Shah
Account Director: Raka Chatterjee
Sr Account Exec: Nivedita Prabhu
Production House: Fat Free Production
Producer: Rathi Rajkumar, Rohit Reddy
Director: Siva Romero Iyer