ITC’s hygiene and health brand Savlon announced actor Boman Irani as its new brand ambassador for its hygiene portfolio.
The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders, typified by Boman.
The films tap into Boman’s trademark humour and natural camaraderie with children mapped around various scenarios. It refreshes the brand’s message of hand hygiene best practices, convenience and affordability in an engaging slice-of-life format to encourage a shift in consumer behaviour.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Savlon believes in inculcating change in behaviour, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humorous exchange highlights the core brand message of hand hygiene along with convenience and affordability.”
Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officer, Ogilvy (West), said, “Boman Irani is one of the finest actors of our times. Witty, approachable and authentic, he is the perfect fit for our new Savlon handwash campaign. A series of ads that bring out the serious
benefits of our handwash in a quirky manner. His intuitive comic timing and his disarming banter with the kids, make these little stories so watchable.”
As brand ambassador for Savlon, Irani describes the association as, “I like the brand, I like what the brand stands for, the changes and the innovations that it has done to encourage hand hygiene. It is something that I respect and believe in and I am extremely happy to be a part of the Savlon family.”
The new Savlon films are scheduled to go on air soon.
The hygiene portfolio with Savlon handwashes, the innovative Savlon pen sanitizer spray, gel-based hand sanitiser and soaps are available at all leading retail outlets and online portals across India.