CNBCTV18.com has launched a promotional campaign as the digital business news platform completes a year of successful operation.
Ranjita Sehgal, Business Head, CNBCTV18.com said, “On the occasion of our anniversary, we have unleashed a promotional film that reiterates our commitment to our consumers. We believe that we have brought energy and impact in business news coverage in India. With renowned and most credible voices that have led business news and analysis for almost two decades, the digital arm of CNBC-TV18 has taken the brand to a much greater height. The film highlights how CNBCTV18.com enables access to its content on the go; in the form of Live TV, podcasts, newsletters (Primo) straight in your inbox, WhatsApp updates, crosswords, quizzes, and Unwind—the weekend e-magazine.”
Binoy Prabhakar, Editor, CNBCTV18.com, said, “Thanks to reader support, we have steadily built the platform and created a format of journalism unique to India this past year. We collaborate with the TV channel for our journalism every day. We transform the channel’s rich content digitally through an array of products. We also launched products such as newsletters and podcasts that even established media companies in India are only now toying with. We have brought energy and impact in business news coverage in India.”
In the past year, CNBCTV18.com launched several innovative formats of business reporting. It conducted deep dives such as the one on Patanjali that uncovered new facets of an Indian conglomerate. It launched a series of podcasts and two engaging newsletters. It produced videos such as Changing India that shine a spotlight on stories of social change, which get left out in the daily news cacophony. The web series Disruptors focused on companies that rewrote business rules and found success. It also comprehensively covers big-box events such as Davos. The Future of Work series enables readers to see the corners. The weekend Unwind section and the quizzes and crosswords help the reader to become smarter and have fun while taking a break at work.
“We have focused our journalism on providing truly valuable news and intelligence. In the coming year, we aim to serve our readers better with more ambitious editorial projects. The content will be richer and diverse," added Prabhakar.