Smartphone brand Oppo has launched the #BeBrilliant ad campaign crafted by Ogilvy & Mather, and starring Bollywood actor Vicky Kaushal, for its recently launched Oppo F11 Pro.
Amplifying the latest technology by Oppo India, the TVC highlights the new face of technology in India, Oppo F11 Pro, with Kaushal. Equipped with a 16MP rising camera, the smartphone boasts low-light photography and offers a 48MP ultra-clear camera system to capture stunning pictures in any given setting.
Oppo’s new TVC encapsulates how the rising camera captures each moment perfectly. The TVC showcases the style statement, attitude and charisma of Vicky Kaushal, which is completely in sync with the new Oppo F11 Pro that comes with a stunning design and excellent cameras, which give its users a brilliant experience. The TVC will go live on Oppo’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags #BeBrilliant and #OppoF11Pro.
Charles Wong, CEO OPPO India and President OPPO South Asia, said, “We are excited to collaborate with Vicky Kaushal, who is one of the most versatile actors in Bollywood today. Within a short span, he has become the rising Bollywood heartthrob who enjoys a huge fan base across India. Just like his journey, Oppo too has offered its latest rising camera technology with the launch of Oppo F11 Pro in India this year. We believe he is the right choice to represent the brand and symbolises with the #BeBrilliant campaign for Oppo F11 Pro.”
Agency: Ogilvy & Mather Pvt. Ltd.
President, Branch Head, Ogilvy North: Kapil Arora
Creative: Vikash Chemjong, Basabjit Majumdar, Saroj Patra
Account Management: Varsha Raina, Priya Nanda, Prashant Panwar Films
Production House: Rabbit Hole
Director: Shujaat Saudagar
Director of Photography: Ravi Varman
Main Animation- F9 Post