Mondelez India has announced its partnership with Hindustan Unilever Limited (HUL), bringing together the cookie brand Cadbury Oreo and Cadbury Gems in a perfect mix with HUL’s Kwality Walls frozen dessert range.
Kwality Walls Gems Burst & Oreo and Cream are premium frozen desserts designed to tantalise the taste buds, beat the heat and rejuvenate.
With this partnership, Mondelez India intends to accelerate the growth momentum and focus on agile innovations to stay ahead of the ever-changing consumer demands. This combination of the creaminess of Kwality Walls cream and the crunch of Oreo and Gems is all set to entice the consumers of today who are constantly looking for newer eating experiences.
Anil Viswanathan, Director, Marketing (Chocolates), said, “As the market leaders in chocolates and strong challengers in biscuits, we have the onus to constantly and consciously explore snacking adjacencies that extend consumer love beyond the product; and help us innovate with evolving consumer tastes. We are extremely delighted to partner with HUL to bring out two exciting new innovations of our much-loved brands – Cadbury Gems and Oreo.”
Sudhanshu Nagpal, Associate Director, Marketing (Biscuits), Mondelez India, said, “Cornetto Oreo received immense consumer adulation last year, which demanded that we keep this special bond ignited and launch these two new innovations. We want to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. These initiatives will increase consumer relevance in a changing food landscape, helping us grow ahead and strengthen our position as a leading snacking giant.”
On the association, Himanshu Kanwar, General Manager, Ice-creams, HUL, added, “Kwality Walls and Mondelez India operate in complementary product categories with some of the most iconic brands. The association unlocks massive opportunities for creating value for both businesses by bringing new, premium offerings to market. It also expands the consumer base for all the brands involved by cross-leveraging their individual strengths. When we launched Cornetto Oreo, it brought Oreo lovers to Cornetto, and equally provided the experience of Oreo to millions of Cornetto consumers across the country.”
The range is available at all major stores across India at Rs 249 for a Oreo and Cream tub and Rs 25 for a Gems Burst cup.