Emami Limited’s Navratna has roped in actor Varun Dhawan to endorse Navratna Cool. Dhawan will be launched in its new commercial that will go on air across all channels this week.
The new communication reinforces product superiority of Navratna Cool versus other options considered by consumers. The TVC directed by Luv Kalla and shot in the UK will have the actor showing off some cool dance moves in a double role. The actor, known for his massy youth appeal, is going to add freshness to Navratna Cool as its new brand ambassador.
Dhawan embodies freshness, vitality and energy, which is in complete sync with the brand’s core benefits. He is popular in certain segments where the brand hopes to drive consumer preference and grow the business. His rising popularity will help the brand with even higher recall value.
Harsha V Agarwal, Director, Emami Limited, said, “We are very excited to have Varun Dhawan on board with us. His super cool image and versatility is a perfect fit for our brand Navratna, which is known for its cool quotient. Introducing Varun as Navratna Cool’s new face is a step towards accelerating our growth plans for the brand. His strong connect with his fans across ages will help us connect better with both existing and new consumers to take the brand to newer heights.”
Dhawan said, “I am happy to be associated with Navratna. It is a brand that is super cool and I like it as it keeps people cool. I look forward to enjoying my association with Navratna Cool and connecting with a whole new lot of consumers.”
The Navratna brand, over the years, has been endorsed by Amitabh Bachchan and Shah Rukh Khan, Govinda, Shilpa Shetty and southern sensations, Chiranjeevi and Jr. NTR.
The Navratna portfolio consists of Navratna Oil, Navratna Xtra Thanda Oil, Navratna Almond Cool Oil, Navratna Cool and Navratna Smart Cool.