DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Ajay Row as Partner for CRM (Customer Relationship Management), loyalty and data.
Row will be based out of Mumbai and will work closely with Lalit Bhagia, CEO & Partner - DAN Consult, on growing the overall consulting business. His chief mandate here will be to help build and lead a client-facing CRM, loyalty and data practise. Prior to this, Row was CEO at LitmusWorld.
Armed with more than 30 years of experience in data-driven marketing, digital, loyalty, analytics and CRM, Row has worked across a variety of industries and countries. He has built several companies, including start-ups (Wunderman and Trikaya Grey Direct) and has also served as a top corporate executive at the Tata Group and ITC Ltd. for several years.
Commenting on this appointment, Bhagia said, “There is a lot of hidden revenue lying in the current customer base of companies which is not fully tapped. It’s great to have someone of Ajay’s experience in India and beyond on-board to help us build a practice around this. He is of course a legend in his field, and his knowledge of growth-hacking, data-driven marketing, digital transformation and CRM across both start-ups and large corporations will be invaluable to our clients and team.”
He added, “We want to dramatically improve the results companies get from their loyalty programs and CRM strategy through a sharper understanding and more effective implementation using our state-of-the-art tool-kits.”
Row said, “I am looking forward to contributing growth hacks across a variety of clients, leveraging today's tech and my past learning to deliver cutting-edge and out-of-the-box solutions. Lalit and his team are exciting co-workers, their ideas are exceptional, and DAN is of course a terrific place to work, being as it is, the agency group of the future.”
In his career, Row has been a jury member and conference presenter at numerous events, nationally and internationally. He also is a lecturer at the IIMs and other management schools globally. Apart from being an angel investor, he is also a keen sailor, enthusiastic classical guitarist and an avid reader with a library of over 20,000 titles.